Marketplace Seller Fee Comparison 2026Updated June 27, 2026

Marketplace Fee Comparison for Seller Profit

Use this comparison page before choosing eBay, Etsy, Whatnot, Amazon FBA, TikTok Shop, Shopify, or Grailed. It now also includes Facebook Marketplace for local pickup and shipped checkout fee planning. Compare common seller fee structures, then use the matching calculator to estimate payout, profit, margin, ROI, and break-even price for your own SKU.

Quick comparison table

Where fees usually show up

This marketplace fee comparison table is meant for SKU-level channel selection, not a generic ranking of platforms.

MarketplaceMain fee patternDo not forgetBest fitCalculator
TikTok ShopTikTok Shop referral fee updatesUsually category referral fee first, often 5%-6% in current US seller-center guidance.Affiliate commission, campaign discount, fulfillment, refunds, and sales tax on referral fees in some states.Social commerce, creator-driven sales, impulse products, and early channel tests.TikTok Shop fee calculator
ShopifyShopify pricingPayment processing, plan cost, and third-party payment provider fees vary by Shopify plan and payment setup.Apps, themes, payment-provider differences, chargebacks, shipping software, and possible third-party transaction fees.Owned storefronts, email/SMS lists, brand building, and products that need more control than a marketplace allows.Shopify fee calculator
eBayeBay seller feesFinal value fee by category plus a per-order fee; most categories use a tiered percentage on the total sale amount.Promoted Listings, insertion fees after free allowances, listing upgrades, international fees, seller-performance adjustments, shipping, and returns.Resale, used goods, collectibles, parts, long-tail inventory, and sellers comparing offer floors before accepting bids.eBay fee calculator
EtsyEtsy fees policyListing fee, 6.5% transaction fee, and payment processing fee that varies by country.Offsite Ads, shipping-label costs, currency conversion, renewals, Pattern, and promoted listings.Handmade, vintage, craft, giftable, personalized, printable, and niche search-driven products.Etsy fee calculator
Amazon FBAAmazon selling feesReferral fees vary by category; FBA adds fulfillment, storage, and other inventory-related fees.FBA fulfillment, monthly storage, low-inventory risk, returns, ads, removals, and optional programs.Demand-capture products, catalog search, repeatable replenishment, and sellers who can manage inventory economics.Amazon FBA fee calculator
WhatnotWhatnot seller feesWhatnot seller fees include commission plus payment processing on the total order value.Category differences, live-selling discounts, shipping treatment, taxes on seller fees, and refunds.Live selling, collectibles, auction-style sales, community buyers, and high-engagement inventory drops.Whatnot fee calculator
Facebook MarketplaceFacebook Marketplace selling with shippingLocal pickup sales can be modeled with a 0% marketplace fee scenario; shipped checkout planning should include the current Help Center selling fee and minimum.Shipping label cost, buyer-paid shipping, tax-inclusive fee base, boosts, returns, pickup time, packaging, and payout timing.Local resale, household goods, furniture, shipped Marketplace listings, and sellers comparing offer floors.Facebook Marketplace fee calculator
GrailedGrailed seller feesGrailed seller fee uses a reduced 6% tier under $120 with a $1.99 minimum, and 9% at $120 or more.Payment processing, international processing, Grailed Label treatment, shipping support, cleaning, packaging, and returns.Menswear resale, fashion inventory, designer items, closets, and sellers testing whether accepted offers still leave profit.Grailed fee calculator

Seller decision checklist

Compare platform fees, payment processing, shipping treatment, ad allowance, and return risk before you choose a channel.

Which marketplace has the lowest seller fees for my SKU? The answer depends on the fee base and the SKU economics, not only the percentage printed on a seller help page.

Platform fee base: item price only, total order value, or item plus buyer-paid shipping.
Payment processing: fixed fee, percentage fee, plan-specific rate, or third-party provider fee.
Shipping treatment: whether buyer-paid shipping is included in the fee base.
Ad allowance: promoted listings, affiliate commission, offsite ads, creator commission, or launch discount.
Return risk: refund fee, return shipping, restocking loss, damaged goods, and customer-service time.
Price floor: the lowest sale price that still protects target margin after all channel costs.
01

Start with product pricing, then compare marketplace fees

Before comparing channels, calculate landed cost, packaging, fulfillment, ad allowance, return reserve, and target margin.

02

Model the platform-specific fee stack

A 6% referral fee is not the whole story if affiliate commission, payment processing, FBA, or offsite ads apply.

03

Only rewrite listings for SKUs that can survive the math

Once break-even and margin look workable, use the content pack generator to improve titles, bullets, FAQs, and proof.

How to use this comparison

Compare total channel cost, not only marketplace take rate.

A seller may see a low referral fee and still lose margin once affiliate commission, fulfillment, payment processing, shipping discounts, return allowance, and ad spend are included.

Use this page as the comparison layer, then open the matching calculator for SKU-level math. If the SKU cannot survive the break-even price, improve the offer or skip the channel before rewriting the listing.

Start with product pricing, then compare marketplace fees, then generate a content pack only for products that can still support paid traffic, returns, and price tests.

Community question angle

The real seller question is usually: why does payout not match GMV?

Reddit, Shopify Community, Etsy forums, and seller groups repeatedly surface the same pain: sellers know revenue, but not what they actually keep. This page gives a neutral explanation plus calculators for the exact channel.

Build a content pack after the math works

Free seller calculators