Fixed cost
$21.00
Product + packaging + fulfillment + ads + overhead.
Free seller calculatorPrice · margin · break-even
Product Pricing Calculator
Estimate the selling price, fees, fixed costs, net profit, margin, ROI, break-even price, and target margin for one SKU before you choose a marketplace or rewrite the listing.
Use this page for planning. Real marketplace fees, discounts, tax handling, shipping adjustments, refunds, chargebacks, and settlement rules can differ by platform, region, category, and seller program.
Estimated product economics
Per order
Net profit
$9.44
Margin
26.98%
ROI
36.95%
Variable fees
$4.55
13.00% of current selling price.
Break-even price
$24.14
Estimated price before profit.
Target price
$36.84
Price needed for a 30.00% target margin.
Markup
249.90%
Current price compared with product cost.
Return allowance
$0.70
2.00% reserve on current price.
Pricing read
At $34.99, this SKU keeps an estimated 26.98% margin. A 30.00% target margin points to about $36.84.
How this calculator works
Use a price floor before chasing traffic.
The calculator separates fixed per-order costs from percentage-based fees. Fixed costs include product cost, packaging, fulfillment, ad cost, and overhead. Variable fees include marketplace fees, payment fees, and a return or refund reserve.
This makes the page useful before platform-specific planning. Start with the general product pricing read, then compare TikTok Shop, Amazon FBA, Etsy, or another channel to see where the SKU has the healthiest room for ads, discounts, and listing experiments.
Next seller workflow
Turn the price read into a sharper listing plan.
Once the SKU can support the target margin, use SKU to Sales to turn the same product facts into listing copy, SEO content, FAQs, ad hooks, and channel-specific experiments.
See the SKU to Sales workflow