Referral fee
$4.50
15.00% of selling price, minimum fee applied
Calculate an Amazon FBA price floor before fees erase margin. This Amazon seller profit calculator also works as an Amazon FBA fees calculator and estimates referral fee, FBA fulfillment fee, inbound placement fee, monthly storage fee, shipping to Amazon, COGS, and ad allowance before you source, list, or rewrite an Amazon product page.
Estimated unit economics
Per unit
Net profit
$9.97
Margin
33.24%
ROI
49.80%
Referral fee
$4.50
15.00% of selling price, minimum fee applied
FBA fulfillment
$5.41
Most standard-size products.
Inbound placement
$0.35
$35.00 for 100 shipment units
Storage estimate
$0.16
Non-peak monthly storage estimate
Total Amazon fees
$10.42
Referral + fulfillment + inbound placement + storage
Net profit
$9.97
Selling price minus Amazon fees and landed cost
Break-even price
$18.26
Estimated price before profit
Single FC vs split shipment
Minimal split / single FC
$0.35 / unit
$35.00 for this shipment
Partial shipment split
$0.20 / unit
$20.00 for this shipment
Amazon-optimized split
$0.00 / unit
$0.00 for this shipment
Use the custom field when Send to Amazon shows a different inbound placement fee. The 5-carton rule, product size tier, box mix, and fulfillment-center availability can change which split options appear.
At $29.99, this product keeps an estimated 33.24% margin after the selected FBA fees, inbound placement option, and landed cost.
Amazon FBA $100 sale example
A seller should compare referral fee plus FBA fulfillment fee before treating $100 revenue as payout. For a common planning pass, enter $100 as the sale price, choose the closest referral-fee category, select the right size tier, then add inbound placement, shipping to Amazon, prep, product cost, and ad allowance.
The $100 scenario is useful because it exposes hidden margin pressure quickly: monthly storage fee, low-inventory-level fee risk, returns, coupons, removal costs, and PPC can turn a product that looks profitable at the top of the funnel into a weak reorder candidate.
Amazon Revenue Calculator is the source of truth for final product-specific estimates. Use this page to screen the SKU, set a price floor, and decide whether the listing deserves more title, bullet, FAQ, and ad work.
Direct answer
Start with product pricing if you do not know the SKU price floor. Then use this Amazon FBA calculator to test whether the product can survive Amazon-specific costs: referral fee, FBA fulfillment fee, inbound placement fee, storage, shipping to Amazon, COGS, and ad allowance.
Treat the result as a sourcing and listing decision, not a final settlement report. A SKU that only looks profitable before storage, inbound routing, prep, returns, and advertising usually has too little room for launch experiments.
If a product sells for $39.99, costs $11.00 landed, needs $2.20 shipping to Amazon, carries FBA and referral fees, and reserves 10% for ads, the seller should compare net profit, ROI, and break-even price before ordering inventory. If the break-even price is too close to the sale price, the SKU has weak room for coupons, PPC, returns, or storage surprises.
New module
This amazon inbound placement fee calculator module is built into the main FBA calculator because sellers usually need one combined profit read: referral fee, fulfillment fee, inbound shipping, inbound placement fee, storage, product cost, and break-even price in the same view.
Use the inbound placement selector to compare a minimal shipment split or single fulfillment center scenario against a split shipment scenario. Amazon-optimized shipment splits can show no placement fee when the shipment qualifies, while partial shipment splits can show a reduced fee when that option is offered.
The 5-carton rule matters because Amazon-optimized routing commonly depends on having enough identical cartons or pallets with the same item mix and quantities. If Send to Amazon shows a specific per-unit fee, choose Custom placement fee and enter that value.
How this calculator works
The calculator combines a referral-fee preset, an FBA fulfillment-fee planning preset, an inbound placement fee estimate, an estimated storage cost, and your landed product cost. The result shows the unit economics a seller should check before choosing keywords, benefits, ad hooks, or product-page copy.
Use this Amazon FBA fees calculator as a fast planning layer, then confirm in Seller Central because Amazon Revenue Calculator is the source of truth for final fee previews. Amazon says sellers can use the official Revenue Calculator to compare FBA and self-fulfillment estimates, and Seller Central reports can preview selling fees and FBA costs for inventory.
Next seller workflow
Once the margin makes sense, use SKU to Sales to turn the product facts into Amazon-style listing angles, benefit bullets, FAQs, SEO content, and ad hooks. Pricing and copy should work together instead of living in separate spreadsheets.
See the SKU to Sales workflowGenerate listing content for this SKUInclude referral fee, FBA fulfillment fee, inbound placement fee, storage, shipping to Amazon, COGS, and ad allowance. For stricter planning, also reserve room for returns, prep, labeling, removals, long-term storage, coupons, and category-specific costs.
No. Amazon's official calculator and Seller Central reports should be used for final fee previews. This page is a fast planning calculator for sellers comparing sourcing limits, price floors, launch budgets, and listing work.
Use the product pricing calculator first when you still need a general SKU price floor across eBay, Etsy, Whatnot, Amazon FBA, TikTok Shop, or Shopify. Use this page once Amazon FBA is the channel you want to test.